EXPERIENCE
ASSISTRX
Marketing & Communications Specialist
June 2023 - Present
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Spearheads social media content creation and planning, resulting in a 38% increase in followers, over 195,000 impressions, 96,000 unique post views and a 27% engagement rate on LinkedIn to date.
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Coordinates the organization’s presence at prestigious industry events, including displays, collateral development, pre- and post-event campaigns, and overall event coordination.
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Directs the creation and distribution of monthly newsletters, weekly employee highlights and weekly department announcements to over 1,300 employees, achieving an average open rate of 76%.
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Facilitates on-site client visits and provides marketing support, including task delegation, agenda layout, creation of attendee name tents and organization of branded giveaways for over 65 visits to date.
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Edits and proofreads communications copy in alignment with AP Style, corporate style guide and foundational messaging.
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Provides graphic design support, enhancing AssistRx's branding and visual engagement through Adobe Creative Cloud.
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Manages employee rewards and recognition initiatives, overseeing both quarterly and annual awards.
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Assists in the planning and execution of quarterly organizational-wide town hall events.
WALT DISNEY WORLD RESORT
Communications Intern - Public Affairs
June 2022 - June 2023
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Contributed to creative and strategic communication and content creation, reaching over 70,000 Cast Members and resulting in positive feedback and increased employee satisfaction.
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Supported the publication of 100+ posts for Walt Disney World’s intranet site and social media channels with a variety of copywriting, video editing and graphic design tactics.
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Assisted in the development and execution of successful internal and external events, coordinating logistics with key media placements and internal stakeholders, and ensuring the attendance of over 200 participants.
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Increased awareness of company benefits and programs by developing and implementing comprehensive communication strategies, resulting in a 25% increase in employee participation.
FLORIDA MUNICIPAL POWER AGENCY
Public Relations Intern/Part-time Contract Position
May 2021- May 2022
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Wrote, distributed and published the company’s weekly newsletter, FMPA Weekly to 135 stakeholders.
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Increased readership and engagement of the company's weekly newsletter by 15% through compelling content creation and targeted distribution strategies.
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Successfully delivered daily news updates, keeping internal stakeholders informed and improving overall communication efficiency.
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Generated comprehensive media tracking reports, offering valuable data on brand visibility and social media impact.
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Photographed visually captivating staff headshots and event photographs, contributing to a consistent and professional organizational image.
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Created captivating graphics for employee retirement celebrations, receiving positive feedback from both employees and management.
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Developed comprehensive and detailed explanations of responsibilities for future interns, facilitating a smoother onboarding process and ensuring clarity in their roles and tasks.
EVÅŒK ADVERTISING
Social Media Intern
Jan. 2021 - May 2021
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Curated compelling social media content for a diverse portfolio of five company clients, each operating in distinct industries, including health care, ecotourism, food and beverage, financial, and communications sectors.
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Created graphic design content for company clients and for the Agency’s social media, with a combined ~4,000 reach.
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Collaborated on a successful social media campaign for a client's Instagram account, generating a total of 6,000 likes and increasing product awareness.
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Utilized Facebook's Paid Advertising to effectively promote clients, achieving high engagement rates and encouraging extensive content sharing within the target audience.
EDUCATION
2018-2021
UNIVERSITY OF CENTRAL FLORIDA
BA in Advertising and Public Relations, Digital Media Minor
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Awards: Magna Cum Laude, President’s Honor Roll, Dean’s Honor List
SKILLS
FLUENT IN
English • Spanish
WRITING STYLES
Associated Press (AP) Style
INDUSTRY KNOWLEDGE
Copywriting • Social Media Management • Graphic Design • Web Design • Media Relations • Video Editing • Event Management • Business Development • Research • Internal Communications • External Communications • Media Management
SOFTWARE
Adobe Photoshop • Adobe Illustrator • Adobe Lightroom • Adobe InDesign • Adobe Premiere Pro • Adobe Creative Cloud • Microsoft Office • Microsoft Excel • Microsoft PowerPoint • Microsoft Teams • Visual Studio Code • Canva • Hootsuite • HeyOrca • Sprinklr
PROGRAMMING LANGUAGES
JavaScript • HTML • CSS
ORGANIZATIONS
Aug. 2020 - Present
Florida Public Relations Association
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Student-to-Professional Membership; Programming Committee Member
Nov. 2020 - Dec. 2021
Zeta Phi Eta
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National Professional Fraternity in Communication Arts and Sciences
Aug. 2020 - Dec. 2021
QUOTES Advertising and Public Relations Club
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University of Central Florida, Student Membership